{"product_id":"9781039007543","title":"Creativity, Inc. (The Expanded Edition)","description":"\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands upon his \u003ci\u003eNew York Times\u003c\/i\u003e bestseller about creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture—including what he got wrong and how he made it right.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer-animated movie. Nine years later, Pixar released \u003ci\u003eToy Story\u003c\/i\u003e, which went on to establish Pixar as one of the most successful and innovative companies on earth. In 2014, Catmull shared the secrets behind the culture he helped build in \u003ci\u003eCreativity, Inc.\u003c\/i\u003e, which has become a kind of bible for effective, nurturing leadership. His sometimes counterintuitive advice includes giving a mediocre idea to a great team (because they'll either fix it or come up with something better) and not worrying about preventing risks (because it’s the manager’s job to make it safe for others to take them).\u003cbr\u003e     Now, Catmull is updating \u003ci\u003eCreativity, Inc. \u003c\/i\u003eto account for the years after it was published and to further illuminate the development of the unique culture at Pixar. Featuring extensive new content, this new edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Although he once believed that core values were unnecessary to an organization, after surveying his employees, he came up with four guideposts to center Pixar's work: community, innovation, ownership, and authenticity.\u003cbr\u003e     As Catmull has discovered, pursuing excellence isn't a one-off assignment, but a day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc.\u003c\/i\u003e explores how it's done.","brand":"Ed Catmull, Amy Wallace","offers":[{"title":"Random House of Canada |  Hardback  |  2023-06-13","offer_id":44151208444159,"sku":"9781039007543","price":39.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/products\/BNCImageAPI_e6d4c34c-8f9f-4bee-8b91-6b179bc06831.jpg?v=1682107270","url":"https:\/\/riverbookshop.com\/products\/9781039007543","provider":"River Bookshop","version":"1.0","type":"link"}