{"product_id":"9781394197118","title":"Generative AI for Business","description":"\u003cb\u003eUnlock the full potential of generative AI for your business—an indispensable read for every modern leader looking to integrate generative AI in their organization\u003c\/b\u003e \u003cp\u003eIn \u003ci\u003eGenerative AI: The Essential Guide for Business Leaders\u003c\/i\u003e, celebrated AI researcher, strategist and industry executive Matthew D. White delivers an up-to-date and insightful new perspective of how business leaders should integrate generative AI into their own organizations. In the book, you’ll learn about the basics of generative algorithms, explore the opportunities and risks presented by the new technology made famous by OpenAI’s powerful ChatGPT – and learn how to improve your organization’s products, services, operations, and strategies while limiting bias and harms. \u003c\/p\u003e\u003cp\u003eThe author describes a complete framework for the adoption of generative AI inside your organization, as well as specific strategies to avoid the most common mistakes and pitfalls made by companies as they navigate these largely uncharted waters. You’ll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDemystifying Generative AI: Comprehensive, jargon-free explanations to help you understand the core concepts of generative AI\u003c\/li\u003e \u003cli\u003eReal-world Applications: Applications and methods you can apply to your own company’s products and services to harness the potential of generative AI\u003c\/li\u003e \u003cli\u003eStrategic Insights: Planning considerations that will prove crucial to the success or failure of your new generative AI adoption strategy\u003c\/li\u003e \u003cli\u003eAdoption Frameworks: Concrete, step-by-step methodologies for streamlining your processes, increasing productivity, creating new and exciting products, and improving your bottom-line\u003c\/li\u003e \u003cli\u003eRisk Assessment: Practical advice on evaluating the ethical and operational risks of generative AI and how to mitigate them\u003c\/li\u003e \u003cli\u003eThe Future: Insightful view of what is to come in the field of generative AI along with a discussion on the most pressing social, economic and legal issues\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAn exciting road map to the commercial potential of generative AI for managers, directors, executives, and other business leaders, \u003ci\u003eGenerative AI \u003c\/i\u003ewill also be a hit with policymakers, regulators, compliance specialists, and technical professionals interested in the future of commerce and tech.\u003c\/p\u003e","brand":"Matt White","offers":[{"title":"Wiley |  Hardback  |  2024-03-26","offer_id":44417015611647,"sku":"9781394197118","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_bdb54d6a-a55f-4c39-a2d6-0ff87d692ea3.jpg?v=1697726214","url":"https:\/\/riverbookshop.com\/products\/9781394197118","provider":"River Bookshop","version":"1.0","type":"link"}