{"product_id":"9781487545963","title":"A Winning Dialect","description":"\u003cp\u003eWhy did a rural dialect from the heart of Norwegian farm country win a national dialect popularity contest? How could such a contest take place as a form of popular entertainment to begin with? What were the effects of this win, and what has happened to the winning dialect since?\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA Winning Dialect\u003c\/em\u003e tells the story of linguistic and cultural transformation in the rural district of Valdres, Norway. It shows how lifelong residents have adapted to changing social, economic, and political circumstances – particularly the shift from family farming to tourism development – and how they have used local linguistic and cultural resources to craft a viable future for themselves and the places their ancestors have called home for centuries. Once stigmatized as poor and uneducated, today the distinctive dialect of Valdres holds a special place as a valuable part of Norwegian national heritage, as well as a marker of local belonging. Based on two decades of research and fieldwork, \u003cem\u003eA Winning Dialect \u003c\/em\u003econsiders how a traditional dialect is transformed – linguistically and culturally – as it is put to new uses in the contemporary world.\u003c\/p\u003e","brand":"Thea R. Strand","offers":[{"title":"University of Toronto Press |  Paperback \/ softback | Trade paperback (US) |  2024-06-02","offer_id":44652806177023,"sku":"9781487545963","price":26.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_adde356a-7e89-4a07-b1f3-1e0e1011236a.jpg?v=1704322491","url":"https:\/\/riverbookshop.com\/products\/9781487545963","provider":"River Bookshop","version":"1.0","type":"link"}