{"product_id":"9781538192993","title":"The Art of Small Business Social Media","description":"\u003cp\u003eIn \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you’re a solo entrepreneur or part of a small team, \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Peg Fitzpatrick","offers":[{"title":"Rowman \u0026amp; Littlefield Publishers |  Hardback | With dust jacket |  2024-11-19","offer_id":46012017017087,"sku":"9781538192993","price":38.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_6985eed1-9927-4a09-8412-19f0101028fa.jpg?v=1723049383","url":"https:\/\/riverbookshop.com\/products\/9781538192993","provider":"River Bookshop","version":"1.0","type":"link"}