{"product_id":"9781541674325","title":"The Rules of Contagion","description":"\u003cb\u003eOne of the Best Books of 2020 — \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003eOne of the \"Most 2020 Books of 2020\" — \u003ci\u003eWashington Post\u003c\/i\u003e\u003cbr\u003eOne of the Best Science Books of 2020 — \u003ci\u003eThe Times \u003c\/i\u003eof London\u003cbr\u003eOne of the Best Science Books of 2020 — \u003ci\u003eThe Guardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFrom fake news to COVID-19, a \"smart and engaging\" (\u003ci\u003eNew York Times\u003c\/i\u003e) look at why the science of outbreaks is the science of modern life\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIt’s undeniable that we live in a world shaped by outbreaks. Whether it’s pandemic disease, misinformation, or violence, grasping why exactly some things spread is essential for understanding the world around us. In \u003ci\u003eThe Rules of Contagion\u003c\/i\u003e, Adam Kucharski uncovers the crucial factors driving outbreaks, exploring what it actually means for something to “go viral.” He offers compelling insights into human behavior, ultimately showing us how we can all get better at predicting outbreaks—and how they can be stopped. Revised in light of the COVID-19 pandemic, this is a comprehensive and essential guide to our times. ","brand":"Adam Kucharski","offers":[{"title":"Basic Books |  Paperback \/ softback  |  2021-09-07","offer_id":44151011705087,"sku":"9781541674325","price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/products\/BNCImageAPI_d91432ed-481c-4d7d-bba1-2d0f5c86cdcb.jpg?v=1631764351","url":"https:\/\/riverbookshop.com\/products\/9781541674325","provider":"River Bookshop","version":"1.0","type":"link"}