{"product_id":"9781554076642","title":"Fashion","description":"\u003cp\u003e\u003cb\u003eAn insider's guide to the fascinating and fast-moving world of the fashion trade.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eFashion: Concept to Catwalk\u003c\/i\u003e\u003c\/b\u003e reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.\u003c\/p\u003e  \u003cp\u003eFully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003e  Products -- the influences of vintage designs, popular culture, silhouette and themes\u003cbr\u003e  \u003c\/li\u003e\n\u003cli\u003e Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework\u003cbr\u003e  \u003c\/li\u003e\n\u003cli\u003e Concept -- developing the idea, sketching, using a dress form and illustrating\u003cbr\u003e  \u003c\/li\u003e\n\u003cli\u003e Visual presentation -- the studio, portfolio, brands, labels, layout and house style\u003cbr\u003e  \u003c\/li\u003e\n\u003cli\u003e Design and production -- the atelier, draping, fittings, pattern-making and assembling\u003cbr\u003e  \u003c\/li\u003e\n\u003cli\u003e Promotion -- events, public relations, styling, models, photo sessions and the runway\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eWith its documentary-style format, real sketches, technical information and useful resources, \u003cb\u003e\u003ci\u003eFashion: Concept to Catwalk\u003c\/i\u003e\u003c\/b\u003e offers a rare look at the high-fashion trade through the lens of a working studio.\u003c\/p\u003e","brand":"Olivier Gerval","offers":[{"title":"Firefly Books |  Paperback \/ softback | Trade paperback (US) |  2010-09-23","offer_id":46011338916095,"sku":"9781554076642","price":29.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_77b82447-82f4-404a-b1b1-e19e2cb419d5.jpg?v=1723050709","url":"https:\/\/riverbookshop.com\/products\/9781554076642","provider":"River Bookshop","version":"1.0","type":"link"}