{"product_id":"9781637744383","title":"Run It Like a Business","description":"\u003cb\u003eFeatured on \u003ci\u003ePublishers Weekly\u003c\/i\u003e 2024 Announcement Issue\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eTEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the US alone, the arts are a $763 \u003ci\u003ebillion \u003c\/i\u003esector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first.\u003cbr\u003e\u003cbr\u003eRunning your arts organization like a \u003ci\u003ebusiness\u003c\/i\u003e is your path forward to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGrow audiences and keep them coming back again\u003c\/li\u003e\n\u003cli\u003eMake our organizations more inclusive\u003c\/li\u003e\n\u003cli\u003eGet younger attendees in the seats and on the donor rolls\u003c\/li\u003e\n\u003cli\u003eGenerate millions more dollars in revenue\u003c\/li\u003e\n\u003cli\u003eContinue to create the art we love—\u003ci\u003ewithout\u003c\/i\u003e the stress of figuring out how to afford it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eJust because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.\u003cbr\u003e\u003cbr\u003eThe for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. \u003ci\u003eRun It Like a Business\u003c\/i\u003e provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.","brand":"Aubrey Bergauer","offers":[{"title":"BenBella Books |  Hardback  |  2024-02-06","offer_id":44663268114687,"sku":"9781637744383","price":39.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_50301808-54d1-48a9-88bc-396463af2390.jpg?v=1704605410","url":"https:\/\/riverbookshop.com\/products\/9781637744383","provider":"River Bookshop","version":"1.0","type":"link"}