{"product_id":"9781637744406","title":"Academic Branding","description":"\u003cb\u003eBecome a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eAcademic Branding\u003c\/i\u003e gives academics and scholars the tools and strategies they need to position themselves \u003ci\u003eoutside \u003c\/i\u003eof academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She’s been where you are now, and she’s ready to help you grow beyond what you imagine. \u003cbr\u003e\u003cbr\u003eWith Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eReframe the way you think about self-promotion\u003c\/li\u003e\n\u003cli\u003eIdentify your brand archetype and create a brand statement\u003c\/li\u003e\n\u003cli\u003eReach an audience beyond academia \u003c\/li\u003e\n\u003cli\u003eBuild multiple revenue streams\u003c\/li\u003e\n\u003cli\u003eGet your ideas (and content) to spread\u003c\/li\u003e\n\u003cli\u003eCreate a movement around your expertise \u003c\/li\u003e\n\u003cli\u003eLand major media spots and speaking engagements \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIn a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.","brand":"Sheena Howard","offers":[{"title":"BenBella Books |  Hardback  |  2024-02-27","offer_id":44663268245759,"sku":"9781637744406","price":35.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_732f799d-8914-43d2-b299-bbd8592c4ecd.jpg?v=1704618275","url":"https:\/\/riverbookshop.com\/products\/9781637744406","provider":"River Bookshop","version":"1.0","type":"link"}