{"product_id":"9781770852914","title":"MMA Now!","description":"\u003cp\u003e  Pound for pound, the most revealing book on the sport today.   \u003c\/p\u003e\u003cp\u003e  Mixed Martial Arts (MMA) is one of the fastest-growing sports in the world. Its origins hail from ancient Greece and the combat sport Pankration. Today MMA is a multi-million-dollar industry, led by the Ultimate Fighting Championship promotion, and programs in Canada, Japan, South America, Russia and Europe.   \u003c\/p\u003e\u003cp\u003e  In \u003ci\u003eMMA NOW!\u003c\/i\u003e, Brian Sobie and Adam Elliott Segal share the history of mixed martial arts and present the top fighters plying the trade today. From \"ground and pound\" specialists to ferocious strikers to the complete-package fighters, this book is packed with 40 profiles of the most dangerous and awe-inspiring combatants to ever step into the octagon.   \u003c\/p\u003e\u003cp\u003e  Fans can look forward to reading about fighters such as:   \u003c\/p\u003e\u003cul\u003e  \u003cli\u003e Royce Gracie, probably the most influential figure in MMA history \u003c\/li\u003e  \u003cli\u003e Randy Couture, champion and controversial promoter of MMA \u003c\/li\u003e  \u003cli\u003e BJ Penn, at one time ranked No. 1 in lightweight and the welterweight divisions \u003c\/li\u003e  \u003cli\u003e Forrest Griffin, former Georgia police officer, winner of the first season of The Ultimate Fighter \u003c\/li\u003e  \u003cli\u003e Renan Barao, holder of one of the longest unbeaten streaks in MMA history \u003c\/li\u003e  \u003cli\u003e Ben Askren, the star pinner with an unorthodox wrestling style. \u003c\/li\u003e  \u003c\/ul\u003e\u003cp\u003e  Other dynamic MMA fighters included are George St. Pierre, Ken Shamrock, Matt Hughes, Anderson Silva, Frank Shamrock, Tito Ortiz, Chael Sonnen, Josh Koscheck, Nate Diaz, Michael McDonald, Rory McDonald, Phil Davis, and Gunnar Nelson.   \u003c\/p\u003e\u003cp\u003e  Complete with more than 125 action photos, as well as essays on MMA history, the media and the movers and shakers of the sport, \u003ci\u003eMMA NOW!\u003c\/i\u003e is the most incisive book on MMA.   \u003c\/p\u003e","brand":"Brian Sobie (CA), Adam Elliott Segal (CA)","offers":[{"title":"Firefly Books |  Paperback \/ softback | Trade paperback (US) |  2014-09-11","offer_id":46011346780415,"sku":"9781770852914","price":19.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_2e1ec8a7-dcb6-469d-af32-82357c8c05cd.jpg?v=1723053232","url":"https:\/\/riverbookshop.com\/products\/9781770852914","provider":"River Bookshop","version":"1.0","type":"link"}