{"product_id":"9781770855045","title":"The Evolution of Type","description":"\u003cp\u003e  \u003ci\u003eThe Evolution of Type\u003c\/i\u003e examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time.  \u003c\/p\u003e\u003cp\u003e  A full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics.  \u003c\/p\u003e\u003cp\u003e  The book is organized in six chapters:  \u003c\/p\u003e\u003cul\u003e  \u003cli\u003e 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands\u003c\/li\u003e  \u003cli\u003e 1700-1890 The emergence of literacy: The popular desire for reading material drives invention\u003c\/li\u003e  \u003cli\u003e 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality\u003c\/li\u003e  \u003cli\u003e 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale\u003c\/li\u003e  \u003cli\u003e 1960-1990 Type become cool: Type influences international style\u003c\/li\u003e  \u003cli\u003e 1990-today The second technological age: Typesetting for the masses. \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e  \u003ci\u003eThe Evolution of Type\u003c\/i\u003e has practical applications in many fields of graphic design. General readers will enjoy learning about something that they encounter every day. They will gain an appreciation for the unique characteristics of a word beyond its dictionary definition.  \u003c\/p\u003e","brand":"Tony Seddon","offers":[{"title":"Firefly Books |  Hardback | Laminated cover |  2015-08-14","offer_id":46011338522879,"sku":"9781770855045","price":29.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_bddec241-62fc-46b2-b25f-3f0787e4894d.jpg?v=1723050663","url":"https:\/\/riverbookshop.com\/products\/9781770855045","provider":"River Bookshop","version":"1.0","type":"link"}