{"product_id":"9781788604178","title":"Do Penguins Eat Peaches?","description":"\u003cb\u003eWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. \u003c\/b\u003e\u003cspan\u003e\u003cb\u003eBut without them there is no business.\u003c\/b\u003e \u003c\/span\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFinding out what your customers want needn't be potluck. \u003ci\u003eDo Penguins Eat Peaches?\u003c\/i\u003e demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFrom sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eKatie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/span\u003e\u003c\/p\u003e","brand":"Katie Tucker","offers":[{"title":"Practical Inspiration Publishing |  Paperback \/ softback | Trade paperback (US) |  2023-10-17","offer_id":44230059786495,"sku":"9781788604178","price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_bc0ae559-779d-4662-8902-f3df265f2663.jpg?v=1694843903","url":"https:\/\/riverbookshop.com\/products\/9781788604178","provider":"River Bookshop","version":"1.0","type":"link"}