{"product_id":"9781940535357","title":"EverQuest","description":"“You’re in our world now.” This bold tagline led Sony’s 1999 ad blitz for \u003ci\u003eEverQuest\u003c\/i\u003e, the year’s most anticipated massively multiplayer game. Though just five words long, it challenged players to live in a virtual world beyond anything they’d experienced before—and delivered. The game that proved the MMORPG’s potential, \u003ci\u003eEverQuest \u003c\/i\u003eoutsold all prior entries in the genre and was the most popular subscription game in North America for five years until Blizzard’s World of Warcraft overthrew it. Yet \u003ci\u003eEverQuest \u003c\/i\u003elives on, with tens of thousands of players logging in every day.\u003cbr\u003e \u003cbr\u003eBased on new interviews with \u003ci\u003eEverQuest \u003c\/i\u003edevelopers and veteran MMORPG developers, journalist Matthew S. Smith explores \u003ci\u003eEverQuest\u003c\/i\u003e's unlikely creation at a studio built to develop sports games, a rocky release which overwhelmed the game’s ill-prepared datacenter, the enticing game loops that placed \u003ci\u003eEverQuest \u003c\/i\u003ein a media firestorm around gaming addiction, and the real-money black market for \u003ci\u003eEverQuest \u003c\/i\u003eitems that foretold the future of digital goods.","brand":"Matthew S. Smith","offers":[{"title":"Boss Fight Books |  Paperback \/ softback | Trade paperback (US) |  2025-09-23","offer_id":50629664309503,"sku":"9781940535357","price":21.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/BNCImageAPI_635370ee-3f70-475a-b8ef-335df162cc2c.jpg?v=1791572519","url":"https:\/\/riverbookshop.com\/products\/9781940535357","provider":"River Bookshop","version":"1.0","type":"link"}