{"product_id":"9781967175123","title":"The Mindful Athlete: Second Edition","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eUpdated 10th Anniversary Edition\u003cbr\u003e\u003cbr\u003eDiscover the mindfulness and mental training techniques that empowered icons like Michael Jordan and Kobe Bryant to reach peak performance.\u003cbr\u003e\u003cbr\u003e“George Mumford helped me understand the art of mindfulness. To be neither distracted or focused, rigid or flexible, passive or aggressive. I learned just to be.\"—the late, great Kobe Bryant\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMichael Jordan credits mindfulness coach George Mumford with transforming his leadership on the court, helping guide the Bulls to six NBA championships. A respected public speaker and performance coach, Mumford shares his personal journey alongside the powerful techniques that helped shape the success of legendary athletes like Jordan, Kobe Bryant, Andrew Bynum, and Lamar Odom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHis client list now extends far beyond basketball, including Olympians, corporate leaders, and top performers across a range of disciplines. Mumford’s gentle yet groundbreaking mindfulness strategies offer a proven path to peak performance—for anyone with a goal, whether you’re an executive, weekend athlete, artist, or coder.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith a warm, engaging teaching style, Mumford blends the principles of mindfulness with pop culture wisdom drawn from icons like Yoda, Indiana Jones, and Bruce Lee. Through vivid stories of his larger-than-life clients, he brings his lessons to life in a way that is both accessible and deeply inspiring.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Mindful Athlete\u003c\/i\u003e\u003cspan\u003e is not just a compelling personal narrative—it’s an invaluable guide for anyone striving to elevate their game, in any field.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis updated and expanded 10th anniversary edition includes:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo new chapters focusing on the practical takeaways of Mumford’s story and teachings\u003c\/li\u003e\n\u003cli\u003eA new introduction outlining the application of these practices for business and other “off-court” contexts \u003c\/li\u003e\n\u003cli\u003eCallout boxes throughout to motivate the reader and spotlight key points\u003c\/li\u003e\n\u003cli\u003eA brand-new foreword\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"George Mumford","offers":[{"title":"Parallax Press | Paperback | 2026-07-07","offer_id":47338499997951,"sku":"9781967175123","price":24.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/9781967175123.jpg?v=1774375095","url":"https:\/\/riverbookshop.com\/products\/9781967175123","provider":"River Bookshop","version":"1.0","type":"link"}