{"product_id":"9788891846075","title":"CODICE SUPERGA: An Italian Fashion Story","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eThe design, innovation, and story of one of the most famous Italian brands in the world, Superga, dubbed the “People’s Shoes of Italy,” and its timeless icon, the 2750 model.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn its more than a century-long history, Superga has shaped the aesthetic and functional design of sports and leisure footwear, defining the imagery of a way of life that has always kept up with the times. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis book is the first-ever monograph dedicated to the world of Superga—a world made of sports, technology, innovation, design, leisure, nature, and fashion beyond fashion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eImages, memorabilia, shoes and boots, advertising campaigns, catalogs, and tidbits from the Superga archive create visual atlases that tell the story of a company that is part of Italy’s national history and international culture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e“Born as a tennis shoe, perfectly interpreting the elegance of the white uniform on the court, the 2750 has become a legendary shoe: timeless, versatile, transcending epochs, generations, and fashion fads, thanks to its design and the clarity of its shape,” writes Maria Luisa Frisa in the foreword.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe book explores Superga in relation to Italy’s industrial and cultural history and also in the light of its influence on society and ways of life over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maria Luisa Frisa","offers":[{"title":"Rizzoli | Paperback | 2026-05-26","offer_id":47340751585535,"sku":"9788891846075","price":85.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/files\/9788891846075.jpg?v=1774450555","url":"https:\/\/riverbookshop.com\/products\/9788891846075","provider":"River Bookshop","version":"1.0","type":"link"}