{"product_id":"how-i-built-this-by-guy-raz","title":"How I Built This","description":"\u003cstrong\u003eA \u003cem\u003eNEW YORK TIMES\u003c\/em\u003e BESTSELLER  \u003cem\u003eWALL STREET JOURNAL\u003c\/em\u003e #1 Best-selling Business Book    Based on the highly acclaimed NPR podcast, \u003cem\u003eHow I Built This\u003c\/em\u003e with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eGreat ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).\u003cbr\u003e\u003cbr\u003eAward-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover amazing true stories like these. In \u003cem\u003eHow I Built \u003c\/em\u003e\u003cem\u003eThis,\u003c\/em\u003e he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.","brand":"Guy Raz","offers":[{"title":"Paperback \/ softback \/ Mariner Books \/ 2022-03-01","offer_id":43030637150463,"sku":"9780358645580","price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/9075\/7001\/products\/BNCImageAPI_c0f8a58d-49c3-49cc-97ee-aff755dc835f.jpg?v=1657660058","url":"https:\/\/riverbookshop.com\/products\/how-i-built-this-by-guy-raz","provider":"River Bookshop","version":"1.0","type":"link"}