The Innovation Doctrine

The Innovation Doctrine

By: Steve Blank, Pete Newell

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How do leaders in companies and the government think about and organize innovation in a way that makes a difference? The answer is that companies and government agencies need an Innovation Doctrine to guide their efforts. The Innovation Doctrine explains how to organize companies and government agencies to rapidly access and mobilize talent and technology to beat competitors and win wars. It describes how and why companies and government agencies took a wrong turn on innovation. The book also offers the path forward: how these organizations can create their own innovation doctrines that will allow them to access and mobilize talent and technology to beat competitors and win wars.

Details & specs

Publisher name:
Wiley

Publication date:
2024-03-06

Format:
Hardback

Distributor:
John Wiley & Sons Canada, Ltd.

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